Nomura Akita 125 Extra Strong Lure This lure is designed for an extra-strong use: thanks to the passing metal core it ensures reliability in any combat. To achieve maximum results the Nomura Staff suggests short-jerking movements within baifish breaking the surface caused by large predators on the hunt. A single ultra strong hook with anti-salt treatment complete the work. Real Saltwater Fish patt…

Nomura Alive Minnow Mirror Lure This new artificial lure will become famous for its alive livery mirror effect, born for saltwater, but also appreciated in freshwater. The swimming action is optimized by the variable weights inside the body of this jerk from Nomura production. It gives its best with constant ripping and slow retrieve alternate to stop & go and very slow retrieving. Freshwater and…

Nomura Alive Minnow Suspending Lure Suspending version of lethal Alive Minnow that represents the perfect imitation of the most common inshore bait fish, perfect to fish close to river mouths, rocky shores or in the harbours fishing for the sea bass. Precision to details and realistic color are the cherry on the cake for this small great lure. Length: 10.5cm - 15g 13cm - 20g

Nomura Konan 110F Floating Plug Neither a stick bait nor minnow this lure imitates the movements of the small fishes darting frantically beneath the surface. If slowly retrieved pointing the rod at the top it may look like a popper and ensures even the most apathetic predators attack. Two ultra strong treble hooks with anti-saltwater treatment complete the work. Real saltwater fish patterns of thi…

Nomura LE Sardine 130F Floating Plug With its 20g in only 130mm the sardine perfectly mimics the main forage fish present in the sea. Its shape and its original front lip allow both fast ( like prey on the run)and slow (like a wounded bait fish) and make the Sardine a truly versatile lure, both from boat and shore. Three ultra strong treble hooks with anti-saltwater treatment complete the work. Re…

Nomura Nagasa Extra Long Slow Sinking Plug The Nomura Team has specially created Nagasa Extra Long to be the bait of choice for catching big predators. The streamlined profile and the weights inside allow long and accurate casting, an essential feature for fishing from the bank or from the cliff. The same weights also give this lure a swimming tilting action. Three ultra strong treble hooks with a…

Nomura Original Shads This Nomura shad with 3D eyes and long tail is available in 4 sizes, the surface reproduces fish scales. As the body is quite long the bigger sizes are like natural eels, the smaller sizes are like forage fishes. Another particularity are the colours, which simulate waves with transparent streaks and different colour injections. Shrimp flavoured. 14cm 4 per packet

Nomura Real Pulse Drop Shot Lure Inside the small body of this large fish imitation, there is a holographic core that creates a realistic 3D effect. This innovative technology creates a never before acheived effect, it is a great new way to imitate the fishes soft body. This lure has a hammer tail to create a bubbling swimming action in the water. To be hooked with a Nomura micro jig head, for roc…

Nomura Salty Classic Minnow Lure The Nomura classic minnow, with smooth outline and advanced holographic tecnology generating crystal light for the wole fish body, the VMC PS treble hooks are jointed with metal wire inside the bait to make it super strong. This lure has an internal weighted system for casting at a distance, can be both floated or suspended. Good for spinning and light trolling. 10…

Nomura Specialist Kenji Plug This Nomura lure is an especially long jerk, the long body construction and the shape allows the jerk to swim in a very natural way. If you retrieve it slowly it becomes particularly effective in shallow water and it will stay at a medium depth. This is a specific lure for salt water predators, with the best colours for the water/light conditions. VMC permanent steel s…

Nomura Onda Popper Plug Wow, check out this unique new model of popper inspired by one of our Nomura engineers. With a super-loud rattle, a special irridescent taser tail, 3D eyes, holographic painting, permanent steel treble hooks and a superb colour selection for salt water, this unusual popper has been given some of the most important awards in the Japanese market. 11cm - 26g

Nomura Specialist Salty Minnow Lure The Nomura classic minnow, with smooth outline and advanced holographic tecnology generating crystal light for the wole fish body, the VMC PS treble hooks are jointed with metal wire inside the bait to make it super strong. This lure has an internal weighted system for casting at a distance, can be both floated or suspended. Good for spinning and light trolling.…